2005 - 2012
In March of 2007, GNC entered into a retail license agreement with the developer and manufacturer of BlackBerry® smartphone devices. The only agreement of its kind, it permitted the development of BlackBerry® branded retail stores throughout the United States and Canada. The agreement permitted the exclusive sale of Blackberry® products using an agnostic multi-carrier model offering services from the 4 major cellular providers.
Only 6 months later, WirelessGiant® developed the world’s first BlackBerry® store in Farmington Hills, Michigan. In conjunction with local operating partners, BlackBerry® from WirelessGiant® operated 10 stores in eight airports throughout the United States of America.
Airport Revenue News Award
2010 Best Concessions Winner